What you cannot post
You may not publish unlawful materials, offer prohibited products or services, infringe third-party rights, or publish someone else's personal data without consent. The full list of restrictions is provided in the «Rights and obligations of the User» section of the Terms of Service.
The one-offer rule
The most common mistake a seller makes when selling several products or services is listing all their offers in a single ad.
Users pay attention first and foremost to the ad's title and photos. For example, if you are giving away kittens, create a separate ad for each kitten with its photos and a detailed description. Do not put all the kittens in one ad: this makes it harder for people to choose a pet.
Post your ads following the principle One product — one ad and One service — one ad.
For online store owners
We do not restrict online store owners from publishing ads for their products on our website, but the one-offer rule described above applies. Each ad must feature a specific product. Do not use ads for general advertising of an online store (see the Rights and obligations of the User section of the Terms of Service).
To post products in bulk, use the advert import feature: connect your online store's YML catalog and configure the import in your account. Once the catalog has been checked and your application approved, the website will automatically create and update ads.
Add as many high-quality photos as possible
Photos help users better evaluate your offer. Upload clear, high-quality images and show important details — this will make your ad more informative and appealing.
Choose the most suitable catalog category
The catalog of our website contains a huge number of categories. Choose the most suitable catalog category for your ad; otherwise potential customers may not find your offer where they expect to see it.
Bump your ad regularly in the search results
This will help your ad appear higher in the results again and avoid getting lost on the last pages. The «Bump» feature is free and available to all registered users. It can be used no more than once an hour.
Make your ad more noticeable
The «Highlight ad» service highlights the ad card and raises its position in listings. You can enable it in your personal account, in the ad management section.
Example of a highlighted ad:
